The company Carstache bills itself as "the global leader in Automotive Facial Hair" and invites male motorists to "channel the power of true American legends" such as Hulk Hogan and Tom Selleck by fixing large, fuzzy moustaches to the front of their cars.
The product comes in an array of lurid colours - bright orange and pink as well as black, grey and blond - and attaches to the bonnet above the front number plate.
he company's website promises customers a pseudo-psychedelic experience upon getting behind the wheel of a Carstache-sporting vehicle.
"Your first Carstache feels like your first kiss, cold beer, snow cone, and slow dance. It's glorious! It just feels good. It feels powerful. Your car has been naked until now. So strap a 'stache, buckle up, and enjoy the ride!"
The product comes in the wake of CarLashes, eyelashes that fix to the headlights, which have become the new "must-have" kitsch car accessory for female motorists in the US and Britain.
The Carstache is aimed at male motorists and the makers promise it will attract a big reaction on the road.
According to Ethan Eyler, founder of the company: "We made the Carstache purely because we think it’s funny and it makes people smile. No other reason. When people see a Carstache on the streets they laugh, wave, thumbs-up, fist pump, gun flex, wink wink, kiss kiss, you name it."
The product is on sale for around £25. http://www.telegraph.co.uk/motoring/new ... r-car.html